Cookie Policy of CureComfort

This Cookie Policy should be read together with our Privacy Policy, available at:

https://www.curecomfort.com/privacy-policy

CureComfort uses cookies and similar technologies to ensure the proper functioning of the website, improve the browsing experience, manage the purchase journey for digital products, analyze page performance and, where permitted, measure and optimize advertising campaigns.

1. Data Controller

The data controller responsible for personal data collected through this website is:

2. What Cookies Are

Cookies are small text files that a website may store on a user’s device when the user visits a page.

Cookies may be used for different purposes, for example to:

• ensure the proper functioning of the website;
• remember certain technical preferences;
• maintain essential functionality;
• analyze how users interact with pages;
• support checkout or purchase features;
• measure the effectiveness of advertising campaigns;
• display or optimize advertisements, where permitted.

In addition to traditional cookies, the website may use similar technologies, such as pixels, tags, scripts, online identifiers, conversion events, or server-side measurement tools, where configured.

3. Types of Cookies and Technologies Used

CureComfort may use different categories of cookies and similar technologies, depending on the features active on the website.

3.1 Strictly Necessary Cookies

These cookies are necessary for the website to function and to allow the user to use essential features.

They may be used, for example, to:

• load pages correctly;
• maintain website security;
• manage forms, checkout, or essential technical functions;
• remember cookie consent preferences;
• ensure the correct functioning of payment or digital delivery systems;
• prevent abuse, fraud, or unauthorized access.

These cookies do not require the user’s consent when they are strictly necessary for the operation of the website or for the provision of a service requested by the user.

Legal basis: legitimate interest, performance of a contract, or pre-contractual measures, depending on the case.

3.2 Functional Cookies

These cookies allow the website to remember certain user choices and improve the browsing experience.

They may be used, for example, to:

• remember technical preferences;
• improve page display;
• simplify interaction with forms or content;
• maintain certain settings chosen by the user.

If they are not strictly necessary, these cookies may be used only where there is a valid legal basis, such as the user’s consent, where required.

Legal basis: consent or legitimate interest, depending on the specific function.

3.3 Analytics and Performance Cookies

These cookies and similar tools help CureComfort understand how users interact with the website.

They may be used, for example, to:

• understand which pages are visited;
• understand which content performs better;
• identify any technical issues;
• improve navigation;
• analyze the performance of sales pages, checkout pages, and download pages;
• evaluate user behavior in aggregate form.

CureComfort mainly uses the statistical and analytics tools available through the Systeme.io platform.

If non-essential analytics tools are used, or if such tools are not configured in a sufficiently aggregated or anonymized form, they may be activated only after the user has given consent, where required by applicable law.

Legal basis: consent or legitimate interest, depending on the tool used and the technical configuration.

3.4 Marketing, Advertising, and Retargeting Cookies

These cookies, pixels, tags, and similar technologies may be used for advertising, retargeting, conversion measurement, and campaign optimization purposes.

They may be used, for example, to:

• measure the effectiveness of advertising campaigns;
• understand whether a user visited a page after clicking an ad;
• attribute a conversion to an advertising campaign;
• optimize ad delivery;
• create, where permitted, custom or similar audiences;
• avoid showing irrelevant ads;
• improve the purchase journey and advertising communication.

CureComfort currently promotes its digital products mainly through advertising campaigns on Meta, including Facebook and Instagram.

For these purposes, CureComfort may use tools such as:

• Meta Pixel;
• Meta conversion events;
• Meta Conversion API, if configured;
• Facebook Ads;
• Instagram Ads;
• advertising measurement and attribution tools connected to Meta Platforms, Inc.

Where required by applicable law, cookies and similar tools used for marketing, advertising, retargeting, or advanced measurement are activated only after the user has given consent.

Legal basis: user consent.

4. Main Tools and Providers

The CureComfort website may use cookies and similar technologies provided directly by CureComfort or by third parties.

The main tools and providers currently used or connected to the operation of the website are:

Some providers may process personal data as processors, independent controllers, or joint controllers, depending on the service used and the specific configuration.

For more information about the processing of personal data, please refer to the Privacy Policy:

https://www.curecomfort.com/privacy-policy

5. Third-Party Cookies

Some cookies or similar technologies may be set by third parties when the user interacts with the CureComfort website.

These parties may include, for example:

• payment platforms;
• advertising platforms;
• analytics tools;
• email marketing or automation platforms;
• technical tools necessary for the operation of the website.

CureComfort does not directly control all technical settings of cookies or tools used by third parties. Such parties process data according to their respective privacy policies, cookie policies, and terms of service.

Users are encouraged to also review the policies of the third-party providers used, including:

• Systeme.io;
• Stripe;
• PayPal;
• Meta Platforms, Inc.

6. Meta Pixel, Conversion API, and Advertising Tools

CureComfort may use tools provided by Meta Platforms, Inc., including Meta Pixel, conversion events, and, if configured, Meta Conversion API.

These tools may collect or receive information related to browsing and actions performed on the website, for example:

• viewing a page;
• visiting a sales page;
• visiting a checkout page;
• starting a purchase process;
• completing a purchase;
• interactions with content or buttons;
• technical data from the browser and device;
• IP address and online identifiers;
• information needed to attribute a conversion to an advertising campaign.

This data may be used to:

• measure the performance of Facebook and Instagram campaigns;
• optimize advertisements;
• understand which pages or content generate better results;
• improve the purchase journey;
• create custom or similar audiences, where permitted;
• perform retargeting activities, where permitted.

Where required by applicable law, these tools are used only after the user has given consent.

The user may also manage part of their advertising preferences through the settings of their Facebook or Instagram account.

7. Cookie Duration

The duration of cookies may vary depending on the type, purpose, and provider setting them.

In general:

Where possible, CureComfort limits the use of cookies and similar tools to what is necessary for the stated purposes.

To know the specific duration of individual cookies, the user may consult the cookie preference center, where available, or the browser settings and the policies of third-party providers.

8. How to Manage or Disable Cookies

The user may manage or disable cookies in different ways.

8.1 Cookie Banner or Preference Center

Where available on the website, the user may use the cookie banner or preference center to:

• accept all cookies;
• reject non-essential cookies;
• manage cookie categories;
• change or withdraw previously given consent.

Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

8.2 Browser Settings

The user may also manage cookies through their browser settings.

Below are some useful links:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/kb/enhanced-tracking-protection-firefox-desktop
• Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
• Microsoft Edge: https://support.microsoft.com/windows/manage-cookies-in-microsoft-edge

Disabling all cookies may affect the proper functioning of some parts of the website, including forms, checkout, preferences, access, or other technical features.

8.3 Advertising Preferences on Platforms

The user may manage certain preferences related to personalized advertising through the settings of the platforms used, for example:

• Facebook advertising settings;
• Instagram advertising settings;
• preference management tools provided by Meta Platforms, Inc.

These tools do not necessarily replace the consent required on the website, but they may help the user manage part of their advertising preferences at platform level.

9. Legal Basis

The use of cookies and similar technologies is based on the following legal bases, depending on the type of cookie and the purpose.

Where consent is the legal basis, the user may withdraw it at any time through the tools available on the website, where present, or through browser and third-party platform settings.

10. International Transfers

Some providers connected to cookies and similar tools, including Systeme.io, Meta Platforms, Inc., Stripe, and PayPal, may process personal data in countries other than the user’s country of residence, including countries outside the European Economic Area, the United Kingdom, or Switzerland.

Where this occurs, CureComfort requires that the processing or transfer takes place on the basis of appropriate safeguards provided by applicable law, such as:

• adequacy decisions adopted by the European Commission;
• Standard Contractual Clauses approved by the European Commission;
• data processing agreements;
• possible participation by providers in recognized frameworks, such as the EU-U.S. Data Privacy Framework, where applicable;
• supplementary technical and organizational measures, where necessary;
• other lawful mechanisms provided by applicable law.

For more information about international transfers, please refer to the Privacy Policy:

https://www.curecomfort.com/privacy-policy

11. Changes to This Cookie Policy

CureComfort may update this Cookie Policy to reflect legal, technical, organizational, or tool-related changes on the website.

The updated version will be published on this page with the date of the last update.

In the event of significant changes, CureComfort may provide an additional notice, where appropriate.

12. Contact

For questions, requests, or concerns regarding this Cookie Policy or the use of cookies and similar technologies, users may contact CureComfort at:

13. Final Note

This Cookie Policy describes in general terms the categories of cookies and similar technologies that CureComfort may use.

Actual compliance also depends on the technical configuration of the website, the cookie banner, consent tools, Meta Pixel, any Conversion API, and other third-party tools used.

CureComfort is committed to using cookies and similar technologies in a proportionate, transparent manner, consistent with the preferences expressed by the user, where required by applicable law.